The Elegance brand was launched some 14 years ago with its main aim to provide an eclectic mix, with high level of attention to detail, serving local brides that are looking for that something different.

We are located within a Victorian style shopping village, where all the shops are inside and under one roof. In additional to our Bridal boutique we also have a dedicated showroom for Venue Decoration, and a weddings only specialist florist who can assist with providing additional ideas to make your day that little bit unique.

The elegance brand is spread over 8 shops within the village (half on venue decoration, half bridal gowns). We have taken the conscious decision to limit the number of labels that we carry in order to provide a comprehensive range from our designers rather than to “Label Collect” as we have found that Brides can often be disappointed when they attend an appointment only to be greeted with a small selection of gowns from the designer of their choice.

We genuinely believe that we have a “chocolate box” collection where we have something for all. When you attend an appointment at Elegance Bridal our experienced consultants will be able to assist in finding that special dress. It’s far more than “trying on dresses”, it’s the whole wedding experience that makes your appointment special. To aide this we have a private fitting room where you’re away from prying eyes, but still very much a  part of the boutique ambience. All of our appointments are on a one to one basis.

Once you have your wedding gown its time to move onto the bridesmaids, we have a large collection of dresses available with a colour pick of over 200 combinations from junior to senior, all to complement each other. Finishing touches include an extensive range of veils, headpieces and accessories to complete the look.

The above provides a brief insight into Elegance Bridal and we very much hope that you are able to make an appointment where we can truly express our passion and desire to make every bride a bride of Elegance!


Within the village we also have a selection of services to help in making the preparation of your special day a little easier, Bronze & Beautyful, Always & Forever wedding cars. We are also privileged to have a beautiful 18th century building converted into a county hotel with a dedicated wedding house to hold your ceremony. 

Tel. 01782 623200

Slaters Shopping Village, Stone Road, Baldwins Gate, Newcastle, Staffordshire, ST55ED

Opening Times: Tuesday - Saturday 10:00 - 17:00 Sunday 11:00 - 16:00

  • facebook-square
  • Instagram Social Icon
  • Twitter Square

Follow us