The business was started in 2004 and is based in Staffordshire. The main aim of our stunning Bridal boutique is to provide an eclectic mix of gowns from some of the worlds most exclusive designers. We provide a high level of attention to detail and serve brides that are looking for that something different​.

We have a “chocolate box” collection of gowns and have something for all.


Although appointments are not always necessary we do recommend booking in to assure you have the boutique experience with us. When you attend your appointment at Elegance Bridal our experienced consultants will be able to assist in finding that special dress. With us - it’s far more than “trying on dresses”, it’s the whole VIP wedding experience that makes your appointment special. We have a private fitting room where you’re away from prying eyes, but still very much a  part of the boutique ambience. All of our appointments are on a one to one basis.

Once you have your wedding gown, it's time to move onto the bridesmaids! We have a large collection of dresses available with a colour pick of over 200 combinations from junior to senior, all to complement each other. 


Finishing touches include our extensive range of veils, headpieces and accessories to complete your look.


Contact us today to book your appointment and become - a bride of Elegance!

Karen x 


Karen Lea - Boutique Owner 


We are located within a Victorian style shopping village in Newcastle Under Lyme - Slaters Shopping Village - and are open 7 days a week. In addition to our Bridal Boutique we have a dedicated showroom for Venue Decoration, and a weddings only specialist florist who can assist with providing additional ideas to make your day that little bit unique.


Our sister company - GENTS Formal Wear - caters for the men in your life suppling Formal Wear for special occasions and weddings are also in the village. 

Within the village we also have a selection of services to help in making the preparation of your special day a little easier. Bronze & Beautyful and Always & Forever Wedding Cars are just a stones throw away from our boutique.


We are also privileged to have a beautiful 18th century building converted into a county hotel with a dedicated wedding house to hold your ceremony.